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High-end Social Media Marketing Tools for the Benefit of B2B Marketers

Author : Sourav Agarwal
Social media marketing is a revolution in the internet marketing field. In an attempt to go with the wind, B2B marketers too have plunged into social media marketing. Using a right set of tools and applications propels the efficiency and efficacy of this sort of online marketing conducted on social media platforms. Only the best of tools and applications can better address the fundamental needs of B2B marketers for social media marketing. After googling across the online world, I have turned up with an assortment of cutting-edge social media marketing tools.

HootSuite is a high-tech application using which you can manage multiple Twitter accounts and social networks. It allows several users to access a social networking account. Support for LinkedIn and Facebook is a highly functional

feature of HootSuite. This free-to-use application is supportive for WordPress blogs. Scheduling blog posts and messaging to multiple networks is also possible with this tool.

CoTweet is a Twitter CRM tool. Managing multiple accounts is easy and efficient with the use of this social media marketing. Using the tool, you can monitor your keywords and assign updates to your social media contacts for follow-up. It is a good SEO to generate leads from social media sites.

SocialTALK is a social media workflow application. It is designed with an eye to helping businesses and brands monitor their presence on various social media platforms. The tool has made managing several social networking accounts from a single dashboard an ease for businesses. It lets you trace the analytical data on incoming traffic and schedule photo & video posts on Facebook.

Radian6 is primarily meant to be used by B2B marketers for lead generation from social media sites. It lets you monitor efficiently your Twitter accounts, forum presence and online communities to seek out the opinions of your target clients and find the people who are in need of your solutions as well. Radian6 is a not only monitoring but also scanning tool. It can be integrated with Salesforce.com to double the volume of lead generation.

Spredfast is a social media marketing tool to monitor and manage a range of social media solutions. Managing multiple social media accounts and scheduling content are among the applications of Spredfast. It facilitates real-time monitoring of RSS fees, Facebook streams, Twitter updates and keyword searches in search engines. It offers easy metric reporting and tracking to let you measure the usefulness of social media marketing methods.

Viralheat is a social web analytics tool for monitoring and managing multiple media sites. The tool is highly competent to monitor Twitter updates, Google buzzes, viral video statistics and Facebook fan pages with ease as well as efficiency. It comes with its own API. It is potentially extensible by being integrated into other social media marketing systems. Using Viralheat, you can restrict social media profiles by location.

Besides the above mentioned social media marketing tools, Sentiment Metrics, truPULSE, Social Ladder and Salesforce.com are much useful applications for the benefit of B2B marketers. With the proper and professional use of these tools, social media marketing becomes an exciting experience.