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Understanding the Importance of Google Cache for Enhanced Visibility of Websites is Important for SEO Professionals

Author : Sourav Agarwal
To be in the cache of Google means to be visible in search result pages. Google’s cache has long been in the online search world. The more pages of a website are cached by Google the more the website is visible in the search results. The pages of a website that are in Google’s cache are a good source of views and visitors, leads and sales for the website. Only a search engine friendly website is cacheable by the Google bot. Hence, how to make websites cacheable in Google should be a concern with SEO professionals working for website promotion.

The Applications of Google Cache for Increased Relevance and Ranking of Websites in Google Search Results -

Google cache links in the search results on a website enhance the user experience when the server is down or the web pages are too slow to load down. In such unavoidable scenarios, the cache links in Google search results on the website direct visitors to the cached pages. Websites whose content is neither cached by Google nor cacheable in other search engines debar visitors from exploring their pages at ease when the server is down or the page loading is very slow.

Websites with non-cacheable content use the code: . Google search results on those websites do not feature the cache links to their pages. It results in a poor user experience that mars the relevance and ranking of websites having non-cacheable content. It is the bane of business websites in particular as they cannot fetch traffic and generate sales for their owners.

Websites with cacheable content get enhanced visibility and rank higher in search result pages. Click the “text-only version” of cache links in Google search results on a website to check if Google bot has indexed the right webpage of the website. If the textual content of a webpage is not visible in the text-only version, it means that the page might be displayed by Adobe Flash or JavaScript-driven or the Google bot has not properly indexed the page.

Using Google cache links in the search results, you can check if the hyperlinks in a website are crawlable. View the text-only version of the cache links to ensure if those hyperlinks are visible or clickable. The text-only version of Google cache links to a website helps in diagnosing if there is any hidden text, flash-based content or JavaScript cloaking in the website. If the website content visible in the text-only version differs from what normally appears, it needs to be improved by an SEO expert.

The correlation between Google cache date data on and Google SERP ranking of a website is an index to Google’s trust in the website. An analysis of the Google cache date data on websites will reveal the frequency of Google’s indexing the websites. The more frequently a website is indexed the more enhanced its visibility is. Websites with high PR are frequently indexed compared to sites with low PageRank.

A website is crawled and indexed by search engine spiders on the basis of its content. And, content is all in all when it comes to search engine optimization for website promotion. So, it should be a priority with SEO professionals to make website content cacheable in Google and other search engines.