After Google Search, Google Index has taken a Turn to Go Real Time
Next to Google Search, Google Index is about to go real time. Google is all go developing a system in order to get new content indexed within seconds of it is published on the web. The latest move of Google to the real time world is a reason for web publishers to rejoice. Danny Sullivan, the search industry analyst stated that the real-time Google Index would be “the next chapter” in the history of Google’s journey to the apotheosis of development.
The vision of Brett Slatkin, Google’s lead developer on the PubSubHubbub (PuSH) real time syndication protocol that someday in future, Google would use PuSh to index the web content instead of crawling links to the content. The real-time Google Index is supposed to be a departure from the way the web has been indexed for years. At Sullivan’s Search Marketing Expo in Santa Clara, Dylan Casey Google’s senior product manager was of the opinion that it would benefit site owners to get their content indexed real time in search result pages.
PubSubHubbub is a syndication system that is based on the ATOM format. The system will notify whenever there is new content on the web. The ATOM format will let subscribers instruct the Hub to deliver new content to them right away when it is posted on the web. The moment a publisher posts something and tells the Hub about its availability on the web, the Hub delivers a notification about it to all of the subscribers. The indexing of new content in real time can take only a few seconds.
PuSH is more computationally effective and efficient. Brett Slatkin puts accent on the importance and impact of this revolutionary move by Google for small publishers. Nowadays, Google considers visiting small sites. Using a PuSH system, online publishers and site owners can automatically submit their content to Google. As the PuSH is an open protocol, the PuSh feeds would similarly be visible in Yahoo and Bing as in Google.
