Living Stories Google’s Latest Endeavor to Become a Content Management Platform for News 

Living Stories, the latest endeavor of Google to make the rivals feel the strength of its stand in the tech world, is the most interesting and daring. Google is neck-deep in trying to make Living Stories available for public. It will be available also as an open source to be featured in news outlets across the globe. The project has been developed together with the Washington Post and the New York Times.
It groups the stories on the basis of the keywords like “the war in Afghanistan” or “politics of global warming” that largely loom in the content. It also unfolds the development of a story over time. Every story with all its chunks, stitched together and a summary is presented. The Living Story sorts out stories according to the significance of their content and lets readers approach them in various ways – news, quotes, graphics, timeline and resources.
Google’s purpose of developing Living Stories is to provide complete online environment for internet users and online readers. Another end of Google turning up with Living Stories is to take journalism to the digital height. Till now, Google has only driven traffic to potential sites ranking high in its search result pages. Facing challenge from Facebook, Google is experimenting on how to draw traffic. 
Allowance from Google for online publishers to implement the project in a complete news context will soon be available. The search giant expects journalists to join the venture and wants to engage web developers in developing the project further. It is evident from a statement by Santiago de la Mora, Google’s print content partnerships director for Europe, Africa and Middle East,
“We look forward to working with developers and journalists to see how we can work together on Living Stories. We're keen on finding new innovative ways for news publishers to deliver content and find online readers, and this is one of many efforts we're working on in that direction".    
The project has seen the light of day on the Google news homepage in the US. It has already been thumped up by critics. According to Google, positive feedback from a large percentage of people shows their preference for the Living Stories format to the conventional online news article. Oliver Rickman Google spokesperson said, “On average visit users spend more than nine minutes with each story", about Living Stories. Google’s endeavor may extend to come alive as a content management platform for news in the near future.