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Music Sharing Applications of Social Media Sites for Online Music Website Promotion

5.01.2010 - The growing number of band-friendly social media tools is good news for music website owners. Social networking sites have come up with innovative music sharing options for online music site promotion. The application of these tools to promote music websites among fans and followers on social media platforms will usher in a new era of social networking. Now, the time has come to bid adieu to sporadic MySpace updates.

Reverbnation’s MyBand is on a roll to revolutionize the interaction among bands on Facebook. Facebook Fan Pages have improved a lot but lacked the look and feel of music-showcasing sites. MyBand lets Facebook users who are music nuts to update their profiles by putting their bands’ photos, videos, streaming tracks and information on upcoming shows.
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With Twitum, introduced early in 2009, Twitter users can upload their band music to their profiles and share it with their followers on the same platform. They no longer need to send their Twitter followers to their MySpace Profiles in order to access streaming videos. Twitum also lets its users track the listeners of their music.

Building a huge fanbase on social media platforms is winning only half of the battle. Maintaining a regular contact with them is crucial for promotional purpose on social media platforms. With FanBridge, an online subscription service, online social butterflies can take a calculated approach to get in touch with their social media friends and followers. It lets them maintain their networks by emailing and texting.

Measuring the intensity of response from fans and followers is the best way to check if the plan of promoting music bands or websites on social media platforms is going like a dream. Band Metrics, a measurement platform for musicians and music site owners can help in music marketing campaigns. On this real-time platform, they can determine the ways that their online fans interact with them. It will witness its public launch early in this year.

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